Privacy Policy

Privacy Policy

Effective Date: October 2025
Company Name: SM Wheels
Address: 18 Killcoole Killeen, Dungannon, BT71 5FN, United Kingdom
Phone: +44 7907 805672
Email: info@sm-wheels.com

1. Introduction

At SM Wheels, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or contact us.
We fully comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

We collect personal data to provide and improve our services. This may include:

  • Personal Details: Name, address, email, phone number

  • Order Information: Billing, shipping, and purchase details

  • Technical Data: IP address, browser type, device information, and cookies

  • Communication Data: Messages, emails, or contact form submissions

We do not collect or store credit/debit card details directly — payments are processed securely by trusted third-party providers (e.g., PayPal, Stripe, or your bank).

3. How We Use Your Information

Your data is used only for legitimate business purposes, including:

  • Processing and fulfilling your orders

  • Providing customer service and support

  • Sending order updates or promotional emails (only if you’ve opted in)

  • Improving our website experience and services

  • Complying with legal obligations

4. Data Protection & Security

We use advanced security measures to protect your personal data from loss, misuse, or unauthorised access.
All information is stored securely, and access is restricted to authorised SM Wheels personnel only.

Our website uses SSL encryption to ensure all data transmitted between your browser and our server remains private.

5. Cookies

Our website uses cookies to enhance user experience, analyse traffic, and improve functionality.
You can choose to accept or reject cookies through your browser settings, though some site features may not function properly without them.

6. Sharing Your Information

We only share your data when necessary to provide our services, such as:

  • Shipping carriers (for deliveries)

  • Payment processors (for secure transactions)

  • IT and website providers (for hosting and maintenance)

We never sell your personal information to third parties.

7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your data (“right to be forgotten”)

  • Withdraw consent for marketing at any time

To exercise these rights, please contact us at info@sm-wheels.com.

8. Marketing & Communication

We may occasionally send promotional offers or updates — only if you’ve opted in.
You can unsubscribe anytime by clicking “unsubscribe” in the email or contacting us directly.

9. Data Retention

We retain your information only as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes.
Once data is no longer needed, it is securely deleted or anonymised.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect business or legal changes.
The most recent version will always be posted on our website with the effective date clearly indicated.

11. Contact Us

If you have any questions or concerns about your personal data or this Privacy Policy, please contact us:

SM Wheels
18 Killcoole Killeen
Dungannon, BT71 5FN
United Kingdom

+44 7907 805672
info@sm-wheels.com